Alfredo Mercedes

Product designer and developer working across nonprofit services, accessible interfaces, design systems, and AI-assisted products. I connect user journeys and content structure to interaction design and implementation, collaborating directly with client and in-house teams.

Blue Beacon Creative is my solo freelance consultancy. Work directly with companies as an independent contractor, often focused on one primary engagement or extending an in-house team’s design and development capacity.

Hands-on work spans UX, accessible websites, visual systems, and product development, from understanding the problem through implementation and ongoing improvement.

Freelance product design and development through Blue Beacon Creative, working alongside Goodwill Central Texas stakeholders across the website, campaign infrastructure, store locator, and supporting digital experiences. Work spans discovery, information architecture, interface design, and WordPress implementation.

Contributed UX design, a digital style guide, custom WordPress development, and integrations for WES, alongside the infrastructure, SEO, and content marketing system that helped support annual revenue growth from $50 million to $475 million in three years.

Designed and developed the editorial website for WENR, the WES publication serving international education professionals.

Helped set up Marketo and SendGrid, designed email templates, and helped establish the WES Advisor content funnel for international students. WES Advisor became one of the organization’s major organic traffic sources, alongside the research-focused WENR publication.

Contributed to a legacy website redesign around clearer giving options and a responsive, lightweight WordPress theme for slow and intermittent connections. Scope included payment integration and ongoing maintenance. The website received the WebAward for Outstanding Achievement from the Web Marketing Association and the American Web Design Awards from Graphic Design USA, both in 2018.

Design and development across reusable components, accessibility workflows, location discovery, and AI-assisted brand design. Product explorations are distinguished from released work in the individual project pages.

Goodwill Central Texas. Credited for UX design and WCAG web accessibility.

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Young Heroes. Contributed the responsive WordPress build to the recognized nonprofit website.

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Young Heroes. Contributed the responsive WordPress build to the recognized nonprofit website.

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UX strategy · Information architecture · User journeys · Wireframes · Prototyping · Interaction design · Figma

Design systems · Design tokens · Reusable components · Inclusive design · Keyboard interaction · Semantic HTML

React · Next.js · TypeScript · JavaScript · HTML & CSS · WordPress · PHP · AI-assisted product workflows

Certificate ID 1053530.